Fadli Rahman—a name that has become synonymous with audacious fashion photography and unapologetic drama. For over seven years, the Singapore-based artist (b.1991) has turned the ordinary into spectacle, boldly wielding colour, texture, and provocative styling to create images that linger long after the first glance.
For his latest endeavour, Rahman dared to invert the lens entirely. Stepping out from behind the camera, he assumed the role of model, exploring uncharted territory while maintaining his signature flair for disruption. The result: ‘Felicia Blaque’—a feminine alter ego through which he delves into the daring subculture of drag, transforming identity into art.
The black-and-white images that emerge are strikingly cinematic, evoking the glamour, allure, and audacious attitudes of 1960s Malay cinema in Singapore, reimagined with a contemporary sensibility. Each frame pulses with depth, character, and a theatrical energy that is unmistakably Rahman.
In anticipation of THE LASALLE SHOW 2015 opening night, we speak to Fadli about the ideas, challenges, and meticulous craft behind Felicia Blaque, and how he has forged a multi-layered, concept-driven approach to one of his most compelling projects yet.
JY: Hi Fadli, tell us about your concept. Why did you choose Saloma as your muse for this project?
FR: The concept of my project is based on 1960s Malay cinematography, of which, were mostly directed by the late P. Ramlee, whom is also the husband to the late Saloma, a Singapore-Malaysian singer and film actress. As someone who grew up watching his movies, I felt that Saloma played a very big part in the arena of the 1960s Malay cinema. Her characters are often portrayed as someone who is sexy, classy and timeless. With that, I decided to translate them into the subculture of ‘drag’ – an abbreviation of a male who is “dressed as a girl,” and ultimately, into my character ‘Felicia Blaque’. Some of the iconic features of the ladies in the film include their perfect and precise cat eyeliner makeup, big bouffant hair, and a super small cinched waist.

JY: Who is Felicia Blaque?
FR: Felicia Blaque is a widow to her ex-husband, who is a photographer. She is sexy, fun and at times, a little over the top. She loves eating fried chicken and wouldn’t sleep without a glass of Merlot.
JY: What made you want to create this character?
FR: The name ‘Felicia Blaque’ has always been the name of my alter ego, in the case that I would do drag one day. So yes, that day came! And voila, the name has been used and abused ever since!
JY: Your approach can be seen as controversial and a taboo due to the gender-bending nature. What were some of the initial reactions of people and peers around you when you told them about your project?
FR: HAHAHAHA. It is indeed controversial! But then again, the subculture of drag, which comprises of men wearing wigs, heels and anything feminine, can be traced to the history of Shakespeare as well as the men in classical Chinese plays as they are the one who play the roles of women, since women weren’t allowed to appear on stage. When I first told my friends that I was going to be doing this topic for my project, some of them laughed at the idea of me in women’s clothing, while some were actually pretty cool about it. My parents were surprisingly supportive of this idea and they can’t wait to see the final results.
JY: Why do you think people are now more receptive to such ‘alternative’ genres as compared to people in the older times?
FR: I wouldn’t say that people are more receptive towards this gender bending roles that I’m portraying as compared to the past. To me, I feel that doing drag is about dressing up. And since dressing up is a creative platform for them to express themselves, one can also use it to perform and entertain the crowd. I guess the best way to find out about this joy is when you are actually backstage with the drag queens, where you would be able to witness the amount of effort they put into their transformations.
JY: Having experienced being both in front as well as behind of the camera, which do you think is more challenging?
FR: If you were to compare, I would have to say that being in front of the camera would be more challenging for me. I have been doing photography for at least seven years, so being behind of the camera actually comes off relatively easy for me. On the other hand, the process of getting ready and having to look good in order to portray Saloma as the subject of the photo, is one of the hardest thing anyone could have done! Trust me! Especially with that amount of makeup piled on my face, plus the donning of heavy wigs, as well as the cinching of waist, wrapping of my breasts with at least two to three bras, and thereafter, wearing a long gown and trying to balance on a pair of six-inch high heels. This is the reason why I have such huge respect for all the other queens who could pull it off effortlessly while they perform on stage.

JY: What are some of the challenges faced when putting together this series of photographs?
FR: As I am a ‘big girl’, it was difficult to get female clothing in my size. At the end of the day, I even had to sew some of the pieces together in order to pull it off. Moreover with the hot and humid weather in Singapore, I was literally sweating buckets, which would nonetheless ruin my makeup. But of course, thank god for Photoshop where I would be able to cover up my perspiration and thus salvage the photos. I seriously cannot fathom how the other queens do it.
JY: What is the most unforgettable thing that have happened to you during the entire process?
FR: The whole process was unforgettable. I can remember every bits of details from the first day I’ve started doing this project, right from the very start till the end. It was basically blood, sweat and tears baby!
JY: If you could revive one element of the sixties fashion, what would it be?
FR: It would definitely be the big hair (pictured above)! Oh my gosh, where did those styles disappear to? You can hardly see anyone donning that big hair unless you’re in Newton area (in Singapore) and you see those aunties selling seafood in the food centre with pens stuck in their hair. That, I would say, is a classic one!
JY: If there could be one word to describe the aesthetics of your usual photography works, what would it be?
FR: My love for colours!
JY: What is your favourite trend of the moment?
FR: Anything printed, graphical or vibrant in colours! It is always fresh to see these elements on the runway instead of the usual white, black and greys.
JY: What is your least favourite?
FR: Sportswear that people think they can pull off as fashionable. Oh, and those annoying #normcore fashion.
JY: Where do you usually look at for inspiration?
FR: War, stereotypes and sexuality are some topics that inspire me at the moment. I also get inspired by the works of photographers such as Kristian Schuller, Rankin and Steven Meisel.
JY: What can we look forward to you next?
FR: I would definitely be producing more controversial and beautiful photography works. Do watch out for them!
Thanks, Fadli, for the wonderful answers and the snippets from the ‘Felicia Blaque’ photo series!
Fadli Rahman’s Felicia Blaque at The LASALLE Show 2015 (under the BA (Hons) Fashion Media & Industries segment) would be opening on 21 May 2015, 6.30pm. Exhibition would run till 3 June 2015, 11am to 8pm daily.
About the LASALLE Show 2015
THE LASALLE SHOW 2015 is an annual graduation showcase of contemporary art and design, and a venue for visitors to discover the exceptional talents who are poised to command centre stage in the creative world. Over 800 works will be unveiled, showcasing the best and brightest in contemporary works from Design, Fine Arts, Film, Media Arts, Fashion, Dance, Music, Theatre, Asian Art Histories, Art Therapy, Artist Educator and Arts Management, THE LASALLE SHOW 2015 marks the grand finale of an artistic education in creativity and imagination which transforms these young talents to professional artists in the dynamic creative industries.
THE LASALLE SHOW 2015 is held at LASALLE College of the Arts, 1 McNally Street, Singapore 187940 (view google map)
To view Fadli Rahman’s photography works, visit http://fadlirahman.tumblr.com/

